The most sought American fashion brand on the Web


most-sought fashion brands in america

According to Digital Luxury Group, which creates market information for luxury brands, search engines is able to reflect customer interest in terms of style and taste. Search engines are very accurate in understanding primary interests and customers needs, so let’s have a look on american’s actual fashion trends. This study found that starting from people’s preferences, fashion accessories for americans such as handbag or shoes are absolutely driven by designers: Michael Kors and Marc Jacobs. It is curious to know that if we look at other countries, handbags represented more then 50% of the fashion category interest in China, wich is only around 30% in the U.S.

After Kors and Jacobs, respectively at the first and the second place, the top 10 american ranking is directly followed by Ralph Lauren, Calvin Klein, Vera Wang, Tory Burch, Kate Spade, Diane Von Furstenberg, Betsey Johnson and Tom Ford. It is interesting to discover that according to the study, Brazil is the number-one international shoppers of Calvin Klein in the U.S., maybe due to the fact that Calvin Klein has operated in Brazil for more than a decade.

As regards of European fashion brands the 30,5% of search comes from BRIC countries(Brazil, Russia, India and China). Calvin Klein is placed as the number one for Brazil, followed by Kors, Raulph Lauren, Vera Wang, Marc Jacobs, Carolina Herrera, Marchesa, Oscar De La Renta, Diane Von Fustenberg and Tom Ford.

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